Pinakapinipili. Our Pinakamalaki, Pinakamasarap: Why Chickenjoy is still the preferred option for 4 out of 5 Filipinos | #BenchPaylaBlog

 

Try saying the following three times quickly: Pinakamasarap, Our Pinakamalaki, and Pinakapinipili. What are we describing? Do you know? The Jollibee Chickenjoy! You can't skip a beat, can you?

It's more than just a tongue twister, really. It is a tasty fact. Furthermore, Jollibee Chickenjoy stands out, as four out of five Filipinos selected it as their favorite fried chicken.

“We’ve always known that Chickenjoy is loved across generations, but these numbers really affirm what we’ve been hearing and seeing every day — that it’s one of the things that Filipinos will keep choosing,” said Luis Berba, Marketing Assistant Vice President of Jollibee Philippines.

From its crispylicious skin that crackles with every bite, to its juicylicious meat, Chickenjoy is the PINAKA!

Pinakapinipili. Pinakamasarap, our Pinakamalaki. The Chickenjoy edge is still unrivaled, and the people have spoken. It's more than just a dinner; it's a tradition, a source of solace, and a reason for family and friends to come together.

Anne Curtis also jumped in on the fun, gamely taking on the Pinakapinipili, Pinakamalaki, Pinakamasarap tongue twister challenge—nailing it as smoothly as she bites into her favorite Chickenjoy. After all, some things are just easier done when it’s your pinakapinipili, Jollibee’s pinakamalaki, and pinakamasarap fried chicken.

So, whether you’re in it for the crispiness, juiciness, or the sheer joy of eating your favorite fried chicken, there’s one name worth repeating:

Pinakapinipili. Our Pinaka Malaki. Pinaka Masarap. Chickenjoy!

Taste the Pinaka Difference. Get your Jollibee Chickenjoy today in 1-pc. Solo, 2-pc. Solo and bucket options, available in all Jollibee stores nationwide and via Dine-In, Take Out, Drive-Thru, and Delivery.

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.

Thanks for reading, and see you in the next one!

-BENCH