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MANILA, Philippines, 2 November 2025 - Starbucks Philippines is celebrating 23 years of this holiday tradition with the return of its Starbucks Traditions Collection. Starting November 2, customers can begin collecting stickers through the Starbucks PH App or QR Promo Card to redeem pieces from the 2026 collection.
This year’s theme, “Invite Joy,” is an invitation back to the familiar comfort of a
coffeehouse—where the rich aroma of coffee, the welcoming sound of a greeting,
and the spirit of community create a true sense of holiday tradition.
“For 23 years, Starbucks Traditions has been both a collectible piece and a shared experience between our partners (baristas) and our customers within the warmth of our stores,” said Jamie Silva, Senior Manager for Marketing and Digital Customer Experience, Starbucks Philippines. “This season, we invite everyone to rediscover the joy in their own cherished holiday rituals.”
INVITE JOY WITH MUSIC
“The holidays in the Philippines are rich with
nostalgia, and the enduring charm of ‘Ligaya’ perfectly captures that feeling,”
said Jamie Silva. “By anchoring our video with this Filipino tune, we celebrate
the joy delivered every day by our partners (baristas), honoring their role in
sharing those simple, genuine moments with our customers.”
The song will also be played in all Starbucks
stores nationwide from November 2 to January 5, throughout the holiday
campaign.
INVITE JOY WITH THE 2026 STARBUCKS TRADITIONS
COLLECTION
The collection ensures there is a piece to
complement every routine, making the everyday coffee experience even more
special. Customers can collect one (1) e-sticker for every purchase of a Tall,
Grande, or Venti handcrafted beverage through the Starbucks® PH App or QR Promo
Card. After collecting 18 stickers, they can redeem their choice of a 2026
Starbucks Traditions Planner, Cold Cup, Tumbler, or Mug.
2026 Siren Planner with Carrier – Designed
in elegant charcoal and onyx, this daily planner and its matching leather
carrier help keep your thoughts and essentials organized. It includes a sleek
pen, encouraging moments of reflection and intention throughout the season.
2026 Onyx 15oz Stainless Steel Tumbler – The 15oz stainless steel tumbler is designed to maintain your
drink’s temperature, making it ideal for busy days. Its deep onyx finish,
highlighted by subtle metallic details, adds an element of refined style to
your everyday routine.
2026 Charcoal 24oz Cold Cup – This
durable 24oz acrylic cold cup features a subtle iridescent sheen with a sleek
black lid and straw, perfect for iced favorites. It’s designed to be your
refreshing companion, whether you are on a morning commute or enjoying an
afternoon break.
2026 Sandstone 12oz Mug with Pouch – Featuring
warm, earthy tones, this 12oz ceramic mug is designed to bring calm to your
morning routine. It comes paired with a complementary pouch for small items,
encouraging you to slow down and savor every thoughtful moment.
Collect stickers starting November 2, 2025, in
all Starbucks stores nationwide. To have a closer look at the 2026 Starbucks
Traditions and new holiday offers, visit www.starbuckstraditions.ph.
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