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| HONOR CEO James Li (left) and ARRI MD David Bermbach (right) at the MWC 2026 announcement |
Manila, Philippines, March 10, 2026 – Leading AI device ecosystem company HONOR has
entered into a strategic technical collaboration with ARRI, the world-renowned
designer and manufacturer of professional camera technology for cinematic
storytelling. This landmark partnership marks a significant step in extending
established cinematic standards into the rapidly evolving world of mobile
imaging.
By uniting HONOR’s advanced mobile imaging
capabilities with ARRI’s century-long heritage in defining cinematic image
quality, the collaboration reflects a shared ambition to unlock new creative
possibilities and extend cinematic standards for visual expression from the
world of high-end filmmaking to the next generation of content creators.
“HONOR is pioneering a new era of mobile imaging, where technology exists to inspire creativity and storytelling,” says James Li, CEO of HONOR. “ARRI has defined the visual language of cinema for generations. Through this collaboration, we are bringing those cinematic standards and professional workflows into mobile imaging, enabling creators to craft stories with greater authenticity and emotional depth.”
A Century of Cinematic
Excellence as Foundation for Mobile Content Creators
For more than a century, ARRI has helped
shape how cinematic stories are told — from the early days of film to today’s
most advanced digital camera systems. A commitment that’s been recognized with
20 Scientific and Technical Awards from the Academy of Motion Picture Arts and
Sciences.
“Today, consumer smartphones have already
become a serious tool in professional filmmaking, being used on blockbusters
across the globe. That’s why we believe it is time to bring these worlds even
closer together. For the first time ever, core elements of ARRI Image Science
are being integrated directly into a consumer device,” says David Bermbach,
Managing Director at ARRI.
Translating ARRI Image Science into Mobile
Technology
In cinema, image science is not a filter or
an effect — it is the foundation of how an image is created. It determines how
colors feel natural, how highlights and shadows are rendered, and how images
consistently behave from capture to final screen. Drawing on ARRI’s Image
Science foundation, the collaboration applies core cinematic imaging principles
to HONOR’s mobile imaging architecture.
“Smartphones operate under fundamentally different constraints: smaller sensors, highly integrated SoCs, different optical stacks, and different bandwidth limits. The challenge is not to replicate cinema hardware, but to translate the underlying principles into compact, real-time mobile architectures,” says Dr. Benedikt von Lindeiner, Vice President at ARRI and responsible for the technical collaboration with HONOR.
“Our goal is to bring a true cinematic aesthetic to smartphone imaging — natural color, gentle highlight roll-off, and a sense of depth that feels authentic to how stories are meant to be seen. Creators should be able to move seamlessly from mobile capture into professional post-production workflows.”
The first results of this collaboration will debut in the upcoming HONOR ROBOT PHONE later this year.
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