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MANILA, Philippines, October 31, 2026 — Starbucks Traditions, one of the country’s most anticipated holiday rituals, returns on November 3 for its 24th year in the Philippines. Under the theme “Wrapped in Joy,” Starbucks Philippines kicks off the holiday season with a new brand film and a five-piece 2027 Starbucks Traditions Collection.
Since its first collection in 2004, Starbucks Traditions has become a
holiday tradition in its own right: friends and families comparing sticker
counts and racing to complete their cards before the new year, and the planner
that has carried countless Filipinos through the year ahead.
This year’s theme, “Wrapped in Joy,” celebrates the happiness found in
the moments we share and the little surprises that often mean the most: a
thoughtful gesture, an unexpected visit, a plan made just for you. This season
is a chance to surprise the people who always make the holidays special for
everyone else.
The Film: “Kami Naman”
#2027StarbucksTraditions (Hyperlink to video)
The
2027 Starbucks Traditions film, “Kami Naman” (“It’s our turn”), brings “Wrapped
in Joy” to life through the story of Mara, the friend who always brings her
barkada (circle of friends) together by planning their get-togethers. This
holiday season, her friends turn the tables: they surprise her at Starbucks
with a planner already filled with gatherings they have planned for her
throughout the year.
Set
to “With a Smile” by iconic OPM band Eraserheads, the film is a reminder that
the love and effort we give are remembered and returned. Customers can also
hear the song in Starbucks stores nationwide from November 3 to January 4.
Watch the full video on Starbucks
Philippines’ official social media channels.
The 2027 Starbucks Traditions Collection
Inspired by the joy of thoughtful giving, the 2027 Starbucks Traditions Collection expands to five pieces, up from four last year, with each one bringing a little more joy to daily routines and occasions. Designed to look like a gift waiting to be unwrapped, the pieces combine warm copper, ivory and black with swirling patterns and woven textures. This year’s collection also introduces two new pieces: the Travel Case with Towel and the 20oz Glass Mug.
2027
Starbucks Traditions Siren Planner with Pouch – Plan
your days, note down important dates and schedule gatherings with a weekly
planner featuring zodiac-inspired monthly artworks, wrapped in a woven-texture
cover. It comes with a pen, a copper pouch, and a surprise keychain: one of
five designs, revealed only when you open it.
2027 Starbucks Traditions Travel Case with Towel – Organize your travel essentials with the first
Travel Case in the Starbucks Traditions Collection, an ivory hard case with a
ridged, luggage-inspired finish. It comes with a towel, making it a practical
companion for your next trip.
2027 Starbucks Traditions 20oz Stainless Steel Tumbler
– Wrapped in swirling copper waves on ivory, this 20oz
Stainless Steel Tumbler keeps hot and cold drinks just right. It has a flip-top
straw and a built-in carry handle, so your daily coffee ritual can go wherever
the day takes you.
2027 Starbucks Traditions 24oz Cold Cup – Filled with sparkling champagne
glitter and finished with a sleek black lid, this 24oz Cold Cup comes with festive
coffee cherry leaves as a straw topper that keeps your straw covered, whether
you’re sipping at home or on the go.
2027 Starbucks Traditions 20oz Glass Mug – New to the collection this year,
the 20oz Glass Mug fades from black to transparent and carries a vertical
Starbucks wordmark. It comes with a straw and is made for your favorite coffee,
tea, or any drink, at home or at your neighborhood Starbucks.
From November 3, 2026 to January 4, 2027, customers can earn one (1)
e-sticker for every Tall, Grande or Venti handcrafted beverage purchased in
Starbucks stores nationwide, through the Starbucks® PH App or a QR Promo Card.
Customers who collect 19 e-stickers can redeem one item of their choice from
the 2027 Starbucks Traditions Collection until March 5, 2027.
To take a closer look at the 2027 Starbucks Traditions
Collection and this season’s holiday offerings, visit www.starbuckstraditions.ph.
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