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Manila, Philippines (May 6, 2026) — HUAWEI spotlights the profound power of imagery with the XMAGE Awards 2026, its global photography competition that celebrates the ability of a single frame to capture emotion, truth, and perspective.
Open to passionate hobbyists and professional
photographers using HUAWEI smartphones, including the latest HUAWEI Mate 80
Pro, the competition invites participants to transform everyday moments into
compelling visual stories.
XMAGE Awards 2026: The Power of Image
Since its launch, the XMAGE Awards has grown into one
of HUAWEI’s premier platforms for smartphone photography excellence, empowering
creators to push the limits of their craft and share their unique perspectives
with the world. More than a competition, the XMAGE Awards is a celebration of
visual storytelling, where diverse visions come together through the universal
language of images.
Under this year’s theme, “Now Is Your Shot,” the
competition challenges participants to share their authentic perspectives using
impactful images. Creators can submit their entries across 9 categories,
including So Far So Close, Colour & Shade, Good Night,
Active Moments, Faces, A Heartwarming World, Experimental
Lab, Storyboard, and Action. Each category is set to unveil
the vibrant kaleidoscope of human experience, capturing those profound,
fleeting moments that demand to be remembered.
From thousands of entries, 100 outstanding works will
be selected as part of the prestigious XMAGE 100, which represent the most
powerful visual stories of the year. From the XMAGE 100, 97 winners will
receive an XMAGE creator fund of USD 1,500 along with an electronic
certificate. Meanwhile, the 3 Grand Prize Winners will be awarded USD 10,000 in the XMAGE creator fund and a certificate. The winners will be awarded during the
ceremony in November at Paris's Grand Palais—an international hub for art and
fashion.
Rediscover the True Beauty of the Philippines
with DOT and the HUAWEI Mate 80 Pro
This year, HUAWEI partnered with the Department of Tourism
(DOT) Regional Offices IV-B, V, VII, and X, to spotlight the remarkable,
unfiltered beauty of the Philippines. Through this collaboration, the HUAWEI
Mate 80 Pro becomes a tool to help Filipinos rediscover and share the country’s
beauty in its most authentic form.
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Mayon Volcano, Albay
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| Hablon Weaving, Argao, Cebu |
This initiative encourages creators to go beyond
postcard-perfect shots and capture the Philippines as it truly is — alive with
color, character, and emotion. From the vibrant artistry of the majestic
natural wonder of Mayon Volcano in Albay and the vibrant fields of Buwakan ni
Alejandra, to the intricate handweaving in Hablon, Cebu, each destination
showcases a distinct story and identity unique to its region.
Balanacan View Deck Mural, Mogpog, Marinduque
Buwakan ni Alejandra, Balamban, Cebu
Through the HUAWEI Mate 80 Pro’s True-to-Colour
Camera, these scenic and cultural treasures across the Philippines are
preserved with remarkable fidelity, capturing scenes like the vibrant colors of
the Balanacan View Deck Mural in Marinduque and Buwakan ni Alejandra in Cebu —
exactly as you see them. As day fades into night, the phone’s 50MP Ultra
Lighting Camera allows you to capture photos of nighttime scenes like the
fire dance along Alona Beach in Bohol, with impeccable depth and clarity, so
you won’t lose a single detail of the atmosphere.
Alona Beach, Panglao, Bohol
 |
| Philippine Tarsier Sanctuary, Corella, Bohol |
Adding a layer of versatility to your photography, the
48MP Ultra Lighting Telephoto Macro Camera opens up a world of creative
possibilities, enabling you to frame the delicate features of the tarsiers at
the Philippine Tarsier Sanctuary from afar. Perfect for capturing the beauty of
the Philippines, the 40MP Ultra-Wide Angle Camera guarantees nothing
escapes your smartphone’s lens.
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Mayon Volcano, Albay
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| Panagsama Beach, Moalboal, Cebu |
Its IP68 and IP69 dust and water resistance allow the
phone to withstand extreme elements, including temperatures from -20°C to 80°C
and water depths of up to 6 meters of water depths. From the majestic beauty of
the mighty Mayon Volcano to the turtles in the deep waters of Panagsama Beach
in Cebu, the HUAWEI Mate 80 Pro’s powerful imaging capabilities empower you to
document your most special experiences with absolute ease.
The new AI Composition feature turns the HUAWEI
Mate 80 Pro into a professional photography studio that slides in your pocket.
It acts as a silent creative partner that makes it look like the otherworldly
view of the Sikyop Underground River was taken by a pro.
Sikyop Underground River Adventure, Iligan City
Unveil the True Soul of the Philippines and
Share Your Authentic Stories at the XMAGE Awards 2026
Let the world see the unfiltered beauty of the
Philippines and showcase your unique vision by joining the HUAWEI XMAGE Awards
2026. Submission of entries is open to all photographers and hobbyists with a
passion for visual storytelling.
To join, you can submit your entries taken using HUAWEI devices through
the official HUAWEI XMAGE Awards 2026 website: https://consumer.huawei.com/en/campaign/xmage/. The deadline of submissions is on August 16,
2026.
Capture your best photos like a true professional with
your best mate, the HUAWEI Mate 80 Pro — available at PHP 69,999. Save up to
PHP 5,000 off and get the HUAWEI Mate 80 Pro at PHP 64,999 on Shopee,
Lazada, TikTok
Shop, HUAWEI Online Store, and at HUAWEI Experience Stores nationwide.
Avail additional PHP 5,000 off when you pay using
cards from select banks, available in stores only. These exclusive offers are
available from April 24 to May 31, 2026.
To learn more about the HUAWEI Mate 80 Pro and the
XMAGE Awards 2026, visit HUAWEI’s official social media pages (Facebook | Instagram).
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