From Every Home to the Streets: Join PLDT Home in Celebrating Kadayawan | #BenchPaylaBlog

 

 

Davao City, Philippines — As the city celebrates the Kadayawan Festival 2025, Davao's streets are a riot of color, music, and tradition. This year, PLDT is bringing the celebrations from the colorful parade routes directly into every Filipino household.

PLDT Home confirms its dedication to upholding regional customs, encouraging community pride, and maintaining family ties as a proud partner of the Kadayawan Festival. In addition to its general support of the festival, PLDT Home is a major sponsor of Hiyas sa Kadayawan, one of the most eagerly awaited cultural events that highlights the legacy, beauty, and talent of Davao's indigenous communities.

Joao Constancia, TV5 Vibe jock and P-Pop Heartthrob

TV5 Vibe jock and hottie Joao Constancia is joining the Kadayawan celebrations, adding celebrity power to the event. Joao originally won people over as the leader of BoybandPH and is now well-known for his exceptional performances in TV dramas and movies. His youthful vigor and captivating demeanor add interest to the festivities. He will be available to greet fans, take pictures, and participate in interactive activities at PLDT Ponciano, Gaisano Grand City Gate, and PLDT Home's main booths at Magsaysay Park and Rizal Park throughout the festival. His presence is expected to attract large crowds and produce unforgettable experiences.

Festival Fun, Powered by PLDT Home Fiber

This year, PLDT Home goes above and beyond sponsorship by providing dependable PLDT Home Fiber connectivity to power a few festival venues and important Davao activities. The Davao Tourism Office, Kasikas sa Kadayawan, Hiyas ng Kadayawan, and the Kadayawan Trade Fair and Bazaar are among them; they guarantee smooth connectivity for festival organizers, performers, media, content producers, and attendees so they can livestream performances, share images and videos instantly, and maintain relationships with loved ones throughout the festivities.

Festival-goers can visit main PLDT Home booths at Magsaysay Park and Rizal Park, or drop by satellite booths across the city. Here, applicants can sign up for PLDT Home Fiber Unli All Plan 1399 and up and enjoy the special Kadayawan Festival Sale, with savings of up to ₱3,600 for free activation and installation of the line.

With PLDT Home Fiber Unli All 1399, enjoy a FREE speed boost for six months (from 100 Mbps to 200 Mbps), plus FREE Cignal cable (61 SD + 14 HD channels) — the perfect way to stream, watch, and share every Kadayawan moment. The plan also comes with UNLI calls from landline to landline and landline to mobile. The mobile feature covers five (5) nominated Smart/TNT numbers.

PLDT Home is also launching PLDT Home Fiber Prepaid, which offers limitless fiber on your terms, for customers who would rather have a less expensive plan without a long-term commitment. Get seven days of unlimited 50 Mbps for just ₱999, and enjoy dependable internet anytime you need it.

PLDT Senior Vice President and Head of Home Consumer Business, Sales and Development.

Celebrating Culture, Strengthening Connections

“Kadayawan truly captures the vibrant culture, deep sense of community, and limitless creativity of Davao,” said John Y. Palanca, PLDT Senior Vice President and Head of Consumer Home Business and Sales & Development. “We’re honored to partner with the City of Davao in bringing this celebration to life. By powering key festival venues and supporting flagship events like Hiyas sa Kadayawan, we help showcase the city’s rich heritage to the world—while ensuring communities remain connected wherever they may be."

 

“As a proud Davaoeño, it is an honor for PLDT Home to be part of a celebration that truly showcases the heart and heritage of our city,” added Melvin Lacuna, Zone Head, PLDT Home Davao City. “Through our presence on the ground — from powering key festival areas with fiber connectivity to engaging with the community at our booths — we hope to make Kadayawan even more memorable for families, friends, and visitors alike. This Kadayawan, we’re making it even more meaningful by giving families access to our best fiber offers — from Unli All Fiber Plans with free speedboosts to the flexible Fiber Prepaid option.”

By fusing heritage and technology, PLDT Home, which has its origins in Filipino households, keeps fostering meaningful relationships and ensuring that customs like Kadayawan endure in the modern digital world.

Join the Celebration

PLDT Home offers you the best of Kadayawan. Bring the excitement of Kadayawan right to your house by stopping by the booths in Magsaysay Park, Rizal Park, and other satellite locations to meet Joao Constancia, take advantage of the Kadayawan Festival Sale, and engage in interactive activities!

Thanks for reading, and see you in the next one!

-BENCH