HONOR Philippines Celebrates Three Years of Amazing Growth at the HONOR SEA & Middle East Summit, Setting a Global Standard | #BenchPaylaBlog

Honor Global executives come together. (L-R) Mr. George Zheng, CEO, Southeast Asia Business Department; Mr. Wang Ban, President, Sales, Marketing, and Service Department; and Mr. Stephen Cheng, Vice President, Honor Philippines.

Manila, Philippines, August 13, 2025 – HONOR Philippines has transformed from a market re-entry to one of the most well-known, rapidly expanding, and prosperous technology brands in the entire HONOR global network in just three short years. At the HONOR SEA & Middle East Summit, where leaders from 35 nations convened to share ideas, commemorate achievements, and gain insight from one another's experiences, this success story took center stage.

HONOR Philippines showcased its incredible development since August 2022 at the conference, outlining the strategy that has allowed it to grow so quickly: planned product launches, solid partnerships, and a thorough understanding of Filipino consumers. In addition, the team participated in an engaging Q&A session where they shared their own tactics for navigating the very competitive smartphone market and learned a lot from other nations.

From day one, our mission has been clear: to bring the best technology and experiences to the Filipino people,” said Stephen Cheng, Vice President of HONOR Philippines. “Being recognized on a global stage and sharing our story with over 35 countries is a proud moment for us. It validates our hard work and fuels our drive to keep pushing boundaries—not just to lead locally, but to inspire globally.”

In front of 35 markets from Southeast Asia and the Middle East, Mr. Stephen Bryan Cheng, Vice President of HONOR Philippines, gave a presentation on the organization's development and significant achievements.

HONOR Philippines’ 3-Year Key Milestones:

• 40+ devices launched to meet diverse consumer needs across price segments.
• No. 1 Hero Product ranking for three consecutive years
• Consistent 100%+ year-on-year sales growth, with record-breakers like HONOR X9b, HONOR X9c, and HONOR 400.
• Multiple sold-out launches, including HONOR 400 selling out in just 3 days
• Grew 2,500+ Retail Stores with 2,000+ Regional Sales Advisors

A Local Success Story with Global Impact

HONOR Philippines’ trajectory has become a blueprint for success within the HONOR global network. Its story proves that with the right combination of innovation, customer connection, and strategic execution, a brand can rise to the top—even in a highly competitive market.

With this recognition, HONOR Philippines is poised to further expand its influence, delivering world-class technology to Filipino consumers while contributing to HONOR’s mission of becoming a global leader in smart devices.

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/), and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.honor.com/ph/retailers/

 

Thanks for reading, and see you in the next one!

-BENCH