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| foodpanda marked a strong first half of 2026 and looked ahead to new opportunities with its merchant partners. |
Expanding Reach Beyond the Storefront
The growth celebrated at CRAVE is reflected not only in business
performance, but also in how merchants use digital tools to drive visibility,
demand, and customer engagement.
“Through foodpanda, merchants can benefit from platform-wide demand
generation initiatives, including fully funded promotional campaigns,
customer acquisition and retention vouchers, and free-delivery offers,” said
Leopoldo De Castro, Jr., Director of Finance, foodpanda. “They can also use
marketing tools, with guidance from the platform, such as sponsored
listings, CPC campaigns, deals, and Pro campaigns, alongside self-managed
promotions like combo meals, flash sales, and seasonal offers.”
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| Leopoldo De Castro Jr., Finance Director at foodpanda Philippines, opened CRAVE 2026 by underscoring the company’s commitment to merchant collaboration and business development. |
Customer and order insights help merchants understand demand and make informed decisions on menus and promotions. Using these tools strategically is key, with merchants able to choose solutions that align with their business goals and customers. On the customer side, AI Smart Search, personalized recommendations, in-app ratings, and AI-powered review highlights further support merchant discovery and informed ordering.
Celebrating Merchant Excellence
These capabilities were reflected in the businesses honored at CRAVE 2026, with standout partners recognized across the following categories:

Tuna Republik President Shiella Aranas shared the brand’s scaling journey and the role of foodpanda in its expansion.
Pau-Pau’s Top of Table
Celebrating
vendors that excelled in sales performance and demonstrated market leadership.
●
Tuna Republik
●
JM Shawarma
●
Villa Tuna
Restaurant
●
Family Fried
Chicken
● Bagong Lipunan
Pau-Pau’s Momentum Master
Recognizing
vendors with strong year-over-year performance during the first half of 2026.
●
Manolo Halo-Halo
●
Bread & Brew
Cafe
●
Nikko’s Brew
●
Pater Al-Kuwait –
Aguinaldo Street
●
Backyard BBQ
Pau-Pau’s Brand Spotlight
Honoring
vendors that elevated their brands through innovative marketing, consistent
performance, and strong partnerships with foodpanda.
●
Haveli King
●
Bar ko sa Lagao
●
Bigby’s
●
Pansititoy
●
Conlu Bread and
Pastry Shop
Operational Excellence
Highlighting
vendors that upheld high operational standards and delivered seamless, reliable
service.
●
Aling Paz Food Haus
●
Mang Paeng’s Inasal
●
Chicken Hauz
●
Kudus Tapsihan
●
Butcher’s Best
Barbeque
People’s Palate Award
Celebrating
crowd favorites with consistent repeat orders and strong customer ratings.
●
Bigby’s
●
Yamashita Diner
●
New Davao Famous
●
We Got Cha
● Mandarin Tea Garden
“Our merchant partners know their businesses and customers best, and
our role is to give them the tools, insights, and opportunities to help them
grow. When used strategically, digital solutions can help businesses expand
their customer base, respond to demand, and build stronger customer
relationships,” said Leopoldo De Castro, Jr.“ CRAVE celebrates the businesses
putting these opportunities into action and the partnerships we continue to
build with them.”
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| Kathleen Huang of Unilever Food Solutions explored what innovation means to today’s diners and food businesses. |
Growing the Digital Commerce Ecosystem
Beyond traditional restaurant delivery, foodpanda continues to expand
its quick-commerce footprint through pandamart and foodpanda Shops—giving
consumers seamless access to groceries and everyday essentials while building a
resilient digital infrastructure for local retailers.
As merchant partners scale on the platform, their success creates a
powerful multiplier effect across Mindanao, directly supporting local riders,
staff, agricultural suppliers, and regional economies.
The Davao event marks the launch of the nationwide CRAVE 2026 series,
which will move to Cebu before its grand finale in Manila. Beyond celebrating
partner success, the tour highlights foodpanda’s commitment to accelerating the
digital transformation of the Philippine food and retail industry.





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