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Manila, Philippines (August 7, 2026) — HUAWEI has once again raised the bar for
flagship smartphones with the new “King of Imaging,” the HUAWEI Pura 90s
Series, available starting at PHP 54,999 and now open for pre-order in the
Philippines.
Bringing together trendsetting aesthetics,
next-generation imaging, reliable 5G connectivity, and advanced AI-powered
features, the HUAWEI Pura 90s Series ushers a new era of intelligent mobile
experiences.
King of Imaging Brings Your Vision to Focus
The HUAWEI Pura Series is renowned for seamlessly
blending groundbreaking imaging innovation with fashion-forward design,
empowering users to capture life’s beauty while expressing their individuality
through a device that is as remarkable as the moments it preserves. Reinforcing
its position as the “King of Imaging,” the HUAWEI Pura 90s Series introduces a
new range of imaging innovation to take the mobile photography experience to
greater heights, enabling users to preserve their best moments exactly how they
experienced it.
Built to be an absolute Zoom Beast, the HUAWEI Pura
90s Series lets users capture extraordinary detail from near or far. The HUAWEI
Pura 90s Pro Max redefines flagship smartphone imaging with its
industry-leading 200MP Ultra Large Sensor Telephoto Camera with a 1/1.28-inch
sensor and the first-ever 200MP RYYB Sensor. The advanced Telephoto Camera
system enables users to capture details with stunning clarity, bringing distant
subjects into sharp focus with exceptional clarity. Its powerful Telephoto Zoom
brings users closer to every unforgettable moment, whether it’s a live
performance of their favorite artists, elusive wildlife in their natural
habitat, or intricate, microscopic details. Combined with the industry-leading
image stabilization of CIPA 7.0, the HUAWEI Pura 90s Pro Max keeps handheld
zoom shots sharp and steady, ensuring every distant scene is preserved with
impressive clarity.
Even in complex lighting conditions, the HUAWEI Pura
90s Pro Max captures brilliant highlights without overexposure, and reveals
rich detail in darker shadows. Its 50MP Ultra Lighting HDR Camera, powered by a
3-in-1 Ultra Lighting Prism and an industry-leading dynamic range of up to 16
EV, captures more light information than ever before to render brighter
highlights and deeper, more detailed shadows. This results in naturally
balanced, richly textured photos that faithfully recreate the atmosphere of
every moment no matter the lighting contrast.
Colour precision is key to rendering true-to-life photos
that are true to what you see. The HUAWEI Pura 90s Series introduces the 2nd
Gen True-to-Colour Camera, which renders a wider breadth of colour range with
improved accuracy and expanded colour gamut processing. When shooting vivid
landscapes to everyday portraits, the imaging system delivers naturally
balanced, lifelike colours with exceptional precision to ensure every photo
reflects the scene just as users see it.
Boundless Possibilities for Creativity,
Powered by AI
Beyond its advanced camera hardware, the HUAWEI Pura
90s Series unlocks limitless creative potential for mobile imaging through the
power of AI. By intelligently assisting with composition and image enhancement,
the series empowers users to turn everyday moments into compelling visual
stories.
The upgraded AI Composition feature assists users by
quickly identifying photo subjects and providing intelligent framing
references. It analyzes scenes in real time and offers on-screen composition
suggestions and visual guides according to professional photography principles,
helping users adjust their position and find the optimal angle for taking
photos. This allows users to take professional-looking photos of landscapes,
portraits, food, or architecture.
Making photos look perfect is just as effortless with
AI-powered editing tools on the HUAWEI Pura 90s Series. Among these, the AI
De-Glare feature easily eliminates distracting glass reflections, window glare,
and screen interference from captured images. With a single tap, it removes
these visual obstacles and restores the underlying details of every photo. The
AI Move tool makes the mundane look magical. It allows users to isolate, move,
resize, or duplicate subjects or objects within a photo. When an object is
relocated, it instantly “heals” the vacant space and keeps it looking seamless.
It also allows users to paste isolated objects onto completely different
photos, with AI aligning the lighting, the shadow, and the edges of the object
to the new background.
Evocative, Rhythm of Colour Design That Suits
Your Style
Staying true to its legacy of combining powerful
imaging with fashion-forward design, the HUAWEI Pura 90s Series introduces the
Rhythm of Colour, a new design philosophy inspired by the fluid interplay of
light, form, and movement. Featuring sleek flat-edged lines and richly layered
colour palettes, the lineup carries refined elegance with vacation-inspired
vibrance. Leading the series, the HUAWEI Pura 90s Pro Max debuts the
industry-first Dual-Tone Gradient Mid-Frame in Orange Ocean, inspired by sunlight
shimmering in coastal waters during golden hour, alongside Blazing Purple that
reflects the transition from dusk to night. These expressive hues are
meticulously crafted to create smooth, gradient transitions that give off
exceptional visual depth and a premium, sophisticated finish. The Blush Gold
and Graphite Black finishes are just as evocative and elegant as they are
timeless.
Meanwhile, the HUAWEI Pura 90s Pro comes in vibrant,
beverage-inspired tones reminiscent of a lighter, more playful rhythm of
holiday living. In Orange Soda, the device bears a crisp citrus shade that
captures the sparkling rhythm of sunlit moments, while Guava Soda has a lively
pink tone balancing brightness and softness. The HUAWEI Pura 90s Pro also looks
effortlessly elegant in Coconut White and Mulberry Black.
Reliable Connection and Intuitive Experience
to Put You One Step Ahead
As HUAWEI’s latest flagship lineup, the HUAWEI Pura
90s Series is engineered to set new standards for smartphone performance in the
industry. Powered by 5G, the series delivers consistently smooth and reliable
connections with smoother signal recovery, stronger performance in
weak-coverage areas, and faster upload and download speeds. This keeps users
connected wherever life takes them.
The series’ enhanced Celia AI brings smarter, more
personalized assistance to simplify daily tasks. From checking the weather and
setting general reminders to drafting messages, making calls, and checking the
weather, Celia AI makes everyday interactions more convenient and efficient.
The intelligent assistant also comes in handy during travel as it allows users
to hail rides through voice command, so
they can get to their next destination quickly and more conveniently.
Transferring files is just as effortless with the
HUAWEI Pura 90s Series, which now supports cross-OS sharing with iOS devices.
Whether transferring photos, work documents, or videos, users can easily share
files quickly across device ecosystems without interrupting their workflow.
Powerful Performance and Durable Design You
Can Count On
The HUAWEI Pura 90s Series’ flagship performance is
powered by a 6,000mAh large-capacity battery, which supports all-day use. The HUAWEI
Pura 90s Pro Max supports 100W HUAWEI SuperCharge which can recharge the
battery back to 85% in just 30 minutes, and 80W Wireless HUAWEI SuperCharge.
Meanwhile, the HUAWEI Pura 90s Pro supports 66W Wired HUAWEI SuperCharge and
50W Wireless HUAWEI SuperCharge for ultra-fast, convenient charging whenever,
wherever.
The HUAWEI Pura 90s Series pairs its massive battery
with an ultra-durable build. The HUAWEI Pura 90s Pro Max adopts a new
Anti-Reflection and Scratch-Resistant Kunlun Glass, engineered with nano-level
precision technology to reduce glare, resist scratches and fingerprints, and
keep the display clear even under bright sunlight. It also offers enhanced drop
resistance, giving users confidence for everyday use.
To further enhance the everyday smartphone experience,
the HUAWEI Pura 90s Series gives users access to the apps they rely on daily
through the HUAWEI AppGallery. From productivity tools like Google Workspace
and digital banking apps like BDO, BPI, and GCash, to ride-hailing apps like
Grab or Angkas and social media platforms like Facebook, YouTube, and
Instagram, the HUAWEI Pura 90s Series ensures the services users need to keep
their daily routines going are always within reach.
Bring Your Best Moments to Life with the
HUAWEI Pura 90s Series
Discover a whole new smartphone experience with the "King of
Imaging," the HUAWEI Pura 90s Series, now available for pre-order online
and at HUAWEI Experience Stores nationwide. The HUAWEI Pura 90s Pro Max 512GB
retails for PHP 79,999. Meanwhile, the HUAWEI Pura 90s Pro is available in
256GB at PHP 54,999 and 512GB at PHP 64,999.
Pre-order the HUAWEI Pura 90s Series from August 7 to August 19 to
enjoy up to PHP 5,000 off via selected bank credit or debit cards, along with
exclusive freebies including a HUAWEI WATCH FIT 4 (worth PHP 3,999), a HUAWEI
Pura exclusive gift box (worth PHP 3,999), and premium services (worth up to
PHP 6,499).
Starting 8:00PM on August 7 until 12:00PM on August 20, you can avail
vouchers worth PHP 4,000 exclusively through the HUAWEI
Online Store. Vouchers
worth PHP 2,000 will be available from August 7 on Shopee, Lazada, and TikTok. Vouchers are limited, so get yours
fast.
Capture your best moments and show the world your vision by joining the
HUAWEI XMAGE Awards 2026. Interested participants may submit their entries
through the official HUAWEI XMAGE Awards website: https://consumer.huawei.com/en/campaign/xmage/ for a
chance to win the Grand Prize worth USD 10,000. Submissions are open until
August 16, 2026.
To learn more, visit your nearest HUAWEI Experience Store or check out
HUAWEI’s official social media pages (Facebook
| Instagram).
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